The Journal

Insights & ideas.

Notes on web, apps, AI, and marketing — 2 articles.

LINE Marketing in Japan: A Practical Guide for Foreign Brands

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July 3, 2026Marketing

LINE Marketing in Japan: A Practical Guide for Foreign Brands

Foreign brands entering Japan often build their whole retention strategy around email — and wonder why nobody engages. In Japan, the channel customers actually check is LINE. Here's a practical, honest guide to LINE marketing for foreign companies, from a bilingual team building for the Japanese market.

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All Marketing (2)For Business Owner (2)

June 10, 2026Marketing3 min

Website Localization for Japan: What Foreign Companies Get Wrong

Many foreign companies enter Japan with a beautifully translated website — and still fail to convert. That's because localization for Japan is about trust, conventions, and channels, not just language. Here's what actually matters, from a bilingual team building for the Japanese market every day.

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