E-commerce & visuals for sustainable sandal brand "AOTOMORI"

AOTOMORI is a sustainable sandal brand, handcrafted one pair at a time in Japan. With a focus on materials and makers, the brand lets customers choose model, size, sole color, and strap color to create a pair that is truly their own.

AOTOMORI came to us wanting an online store where their variety of sandals could be customized and bought — and, for the launch, a partner who could also produce all of the product and model imagery that defines the brand world.

We centered the design on letting visitors feel both the brand’s “in harmony with nature” value and the experience of customization the moment they arrive. Rather than running the site and the visuals separately, we produced them together so the brand impression stays perfectly consistent.

So we proposed a selection experience where the sole, strap, and accessories are chosen instantly as products — letting customers compare combinations at a glance and intuitively build a pair that’s their own.

• Visuals that convey the brand world — unified tone from product to model
• A clear build-your-own flow — model, size, and colors made simple
• Bilingual JP/EN — overseas customers can buy without friction

Beyond product shots of the sandals, we produced model and lifestyle imagery that helps customers picture the sandals in everyday life — keeping tone and color consistent across the whole site so every page feels unmistakably AOTOMORI.

Built on Shopify, we organized the instant sole/strap/accessory customization into a simple, intuitive flow. With JP/EN language switching, mobile optimization, and a LINE inquiry path, the whole store came together — launched in about three months, delivering more than they had asked for.