D2C service · AI + e-commerce
FIGURO: from one photo to a custom figure, with a preview before you pay
A mobile-first service that turns a single photo into a custom figure. Customers see an AI preview in four styles before paying, and each order then flows through to 3D printing and delivery.
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An AI preview in four styles in about 30 seconds, before you pay
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One system from photo upload to 3D printing and delivery
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Customer photos deleted automatically 14 days after shipping
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The problem
Custom figures make great gifts, but they are usually expensive and a gamble: you pay first and hope it looks right.
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How we approached it
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Designed the service around seeing it before you pay: upload a photo, get a preview in about 30 seconds in four styles (anime, chibi, realistic, semi-real), approve it, then pay.
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Kept the whole journey in one system: upload, moderation, style generation, customisation, checkout (card, Apple Pay/Google Pay, konbini), an operator board, a 3D print worker, shipping emails, and automatic deletion of customer photos 14 days after shipping.
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Made sizing and pricing easy to judge at a glance: 8, 10 and 12 cm figures shown next to a drinks can and a card, with clear prices.
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Built it mobile-first and in Japanese and English.
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Challenges we faced
Free previews without runaway AI costs
Previews cost money to generate. We added signed uploads, caching by photo, and daily limits per device, network, user and site to stop abuse.
Payments that never lose an order
Payment notifications are processed so that retries are always safe and a duplicate notification can never create a duplicate order, including konbini payments that arrive later.
Copy that matches reality
We rewrote claims to match what the system actually does. For example, the preview takes about 30 seconds (not "seconds"), and customers approve a 2D preview, not a 3D model.
Reliable sign-in from email
Magic-link sessions are pinned to one domain so logging in from an email link works every time.
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